I Have An Idea!

Most of us have come up with an original idea at some point in life. As a kid, you may have taped giant trash bags together to form your own generic version of Wham-O's Slip 'N Slide to use on a hot summer day. What does it mean to be an entrepreneur? Merriam-Webster defines the term as “one who organizes, manages, and assumes the risks of a business or enterprise.”

Fueled on personal drive, copious amounts of caffeine (usually) and the occasional Welcome Back, Kotter Horshack “Ooh, ooh!” moment, entrepreneurs toil away the hours on their projects, all in the hopes that they will take off ASAP. This is rarely the case. The more common scenario is that, after of weeks, months--even years--of hard work, replete with revisions, setbacks and frustrations, the desired progress hasn't taken form. Raising money is difficult, finishing your product takes longer than originally anticipated and many other unforeseen challenges occur. But every so often, a breakthrough occurs. Take the case of Pandora Internet Radio founders Will Glaser, Jon Kraft and Tim Westergren. According to Wikipedia, while the company did some technology licensing to AOL and Best Buy for music recommendation, it didn't achieve commercial success and nearly failed. Now a publicly traded company with a market cap over three billion, it's safe to say they are making progress.

Not only does a product's success depend on its utility and timing, but without an effective sales focus, even the most viable and scalable inventions won't always come to fruition. Success stories like Pandora's illustrate the power and necessity of sales. Whether done solo or as part of a team, efficacious sales will get your product noticed. Keep this in mind when your next Big Idea hits. It's the main tool you'll need to take your notion from concept to reality. www.auqeo.net.

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